Its incredibly important that hotels understand reputation management, more often that not many sites like tripadvisor can be heavily tilted towards the negative feedback from customers rather than the positive ones. We have even come across instances where competitors have actually written negative comment pretending to be a customer.
Hotel reputation management can be a bit tricky just because of how competitive the market is, but with the right preparation and planned strategy can really limit the damage caused by negative comments or bad press. www.reputationmanagementfor.com can help advise hotels on how to manager their reputation.
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